Lucid Cove / 01
Mara Vale
Brand strategist for businesses finding their clearest voice.
Working across independent retail + hospitality
I turn half-formed ideas into positioning, language and launch direction that people can understand at a glance.
A few useful things
- Brand positioning
- Launch narratives
- Naming direction
- Editorial systems
02 / Connect
Have a good question?
Tell me what is taking shape. A short note is enough to begin.